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Opportunities in the UK – how to access the market

Published: 25-05-2016

Food Matters Live is delighted to announce its next industry briefing in association with Holland Food Valley on opportunities in the UK – how to access the market.

This briefing will provide valuable insight into how best to access the UK food and drink retail space. The talks will focus on trends and opportunities in the UK for Dutch businesses and also provide helpful tips on what the retailers are looking for from manufacturers and ingredients companies.

Opportunities in the UK – how to access the market
Tuesday 28th June, from 3.00pm

Holland Food Valley offices:
Nieuwe Kanaal 9D-3
6709 PA Wageningen, Netherlands.

To register your interest to attend please email:


Joanna Walker – Food Sales & Marketing Consultant, Purple Basil Ltd.

Supplying UK Retailers, what is important and how to get noticed.

Joanna Walker is a food retail expert with experience gained from Buying, Product Development, Marketing as well as National Account Management at companies including Marks and Spencer, Sainsbury’s, Netto UK and a Bakery manufacturer. Jo has managed food categories worth over £400m in sales turnover, developed numerous category plans and award winning private label products and led marketing strategies and research plans aimed at delivering profitable growth. Her deep understanding of the UK grocery retail environment gives her the skills and expertise to support food manufacturers to exploit sales opportunities.

Jeroen Wouters – Director International, Food Valley NL (

Jeroen Wouters has been active in food innovation management in an international perspective throughout his entire career. Food Valley NL provides guidance and support to stimulate innovation and cooperation in food and nutrition. Jeroen will share information on the international activities of Food Valley NL and will further focus on the activities towards the UK.