Food Valley Society
Get connected with the members of Food Valley NL

Juicy meat substitute

Published: 04-01-2016, | Member: Meatless

Meatless is a brand name for meat substitutes based on grains and legumes. Plant fibers from these ingredients are very suitable for creating hybrid products in which the meat is partially substituted. One of the main advantages this has over other meat substitutes is its juiciness. This makes it a good fat replacement in meat products.

Meatless is a plant-based product developed in response to the trend to eat less meat. “Meatless can be used as a raw material, or as an ingredient, depending on the application,” says Jos Hugense, Meatless’s managing director. The product consists of lupin, wheat, and rice or tapioca. The whole grains are ground and then mixed with a seaweed extract that acts as a binder. This creates a fiber-like texture that resembles chicken with a taste that is neutral, especially when compared to soy-based products. Meatless does not contain any color additives.

The company started in 2006 as a spinoff from a meat processing company and therefore has plenty of experience and expertise in meat processing. Its customers are major food manufacturers. Meatless products are available in various sizes and colors, as well as in two certified-organic varieties and a hypo-allergenic one.

Juiciness
Meatless can be used in vegan products or as a partial substitute for meat. It is increasingly used in hybrid products. Talking about the product’s benefits, Hugense says: “One of its major advantages over other meat substitutes is its juiciness. Many meat replacers are very dry, but Meatless isn’t. That’s what makes it a good fat replacer in meat products and even cream cheese. It reduces the number of calories, so it has health benefits too.”

The wheat and lupin used to produce Meatless are locally sourced. The rice and tapioca are transported by boat from South America and Southeast Asia. The rice variety is particularly popular because it is gluten-free.

Meatless